Count Guy de POIX (French producer of wines and owner of 50 hectares of vineyards in Corsica – Domaine Peraldi) founded SERVE Winery in Romania in 1993, foreseeing the great quality potential of the Romanian vine-growing regions. SERVE was the first privately owned company in the Romanian wine business after 1989: The European-Romanian Society for Exquisite Wines (S.E.R.V.E.)
The Count brought to the market in 1999 a range of red and white “assemblages” labelled Milenium and in 2011 the first “cuvée” – Cuvée Charlotte. In 2005 the “Terra Romana“ brand was released, targeting the most exquisite tastes and sold exclusively on trade and export markets.
SERVE Winery now owns 54 hectares of vineyards in the Dealu Mare region (Ceptura) (map 18) and 56 hectares in the Babadag region (Cogealac) (map 12). All the plantations were established between 1999 and 2012, mostly with plants from own nurseries.